Notice your favorite character driving the same car you own, or drinking the same beverage in your cabinet? Audiences are inundated with advertisements on every medium, typically from television commercials or pop-up ads on mobile devices. However, product involvement on television is becoming more relevant and effective. Hear from Shana Barry, Head of Music, Celebrity and Entertainment at Anheuser-Busch, and Marceline M. Perez, Associate Director of Cross Channel Strategy and Activation at Cadillac on how their brands integration on TV shows and movies authentically and creatively connect to consumers.